Google New Feature: Google once again seems to be preparing to make a big change.

(Google's AI search)

Google New Feature: Google appears to be preparing for another major change. The Sundar Pichai -led company has already made several changes to the algorithm of its Discover platform, and now it's reported that news headlines displayed in search may also be presented in a new way. According to reports, the company is testing a feature that could replace the original headline with a new headline generated by AI.

According to the report, Google is no longer limited to simply displaying a website's original headline, but is experimenting with altering it to a shorter or different version. The Verge reported that in some cases, the original headline was replaced with a new line that wasn't even written by the author.

Headlines are the most important part of any news story, as they set the essence and tone of the story. Therefore, changing them can alter the meaning of the story. The report cited an example where a long and clear headline was reduced to just five words. This made the article appear to be endorsing a tool, when in fact, it was not.

Google says this is just a limited test, aimed at showing users more relevant and easier headlines. The company has made small changes in the past, but this time, the use of AI could make it a more significant change.

This change hasn't been fully implemented yet, but if it does, it could have significant implications for news websites. This also raises the question of who will ultimately control online content: the publisher or the platform. If Google fully implements this feature, it could change not just headlines but the way news is presented.